Blog content

Theme - Natural and Organic

Name - LYF (love your face) all about loving yourself

Trend - "No makeup makeup"

Target audience - Women 18-24

My blog, website, Instagram acount and whole brand would be based on expaining how to love yourself. It will present an images of people happiness that they enjoy how they look like, one girl will have wreckels, which mostly girls trying to hide, other one big ears and you will see their bright eyes, smile, happy faces. Also it will include an article of most popular persons who appeared on covers and luxury events without any makeup, reasons what makes you look amazing, that its not just makeup, its something inside you. Besides, it will include some tricks and lifehacks how to get no makeup makeup look and how to emhasize your natural beauty. Moreover, blog will include backstage video with having fun model and makeup artist, audience will see how person can enjoy herself behind photoshoots. 

Furthermore, what I actually said is not powerful withou right chosen colour scheme. I chose light pink, blue and a bit of nude colour to draw audience femininity, calm, health and loyalty.

Video content

My video would be based on funny moment, backstage from wreckels beauty shoot. I think my young audience would really enjoy videos like that, to see what happens behind beauty shoots. I will show them that it is not something really serious, you can enjoy being model, photographer or makeup artist the same. They will see that model enjoys herself with tiny bit of makeup, they will see her posing, smiling, laughing and I think it will atract them more to love themselves, to enjoy themselves after seeing an exampe of person like that.

"No makeup makeup" shootings

First shoot was based on wreckels beauty. I know many girls who has them, but they always trying to hide them with makeup. In this shoot I want show that wreckels make you unique! For this shoot I asked young looking girl to be my model. I just wanted to catch her real emotions in this shoot, her laugh, her real smile! To make it suitable to colour scheme i used pink stripped shirt which emphasized her femininity. To make her look like real wrekcels owner I curled her hair. Also,i used one trick to make shoot looks natural - i decided to use nude backround which matches skin colour.










Second shoot was based on how this kind of makeup looks in real life. I was shooting in a bedroom with white sheets and lots of pillows. i wanted to reacreate happy looking girl look in her pajama which feels comfortable even chilling in bed with this kind of makeup. For this shoot i asked girl who looks a bit older than other ones to be a model. Also, to make it suitable for young target audience she was wearing pajama and had rosegold and white pillows around her. Besided, i did for this look bed hair waves.






Third shoot was based on really young looking girl. The concept of that shoot is to include all main colours  chose for colour scheme. Pink - backround, Blue - blouse, Nude - skin colour.  Also, colours around her would oerfectly suit to website colour scheme. She will have straight hair secured in low ponytail. Bright light pink backround, light blue blouse, young face will emphasize youthness.

Article

Article

First of all, for younger audience the information should be accessible, visible and brighlty reped to get correct and interesting article. Unique context and own writing style would be a good plus. second, I need to think about concept. I decided that my blog would be based on "no makeup makeup", i will promote to young women use less makep and love who they are and how they naturally look. Moreover, to draw younger generation I will use hashtags like #nomakeupmakeup #loveyourself #smile #unique #instabeauty #girl #cute #photooftheday.

Furthermore, to draw younger audience you need to write truth, many facts and present it boldly and sometimes cheerful. Also, you to write in a simple and understandable langueno, without complicated phrases which will make them confuse.

As context needs to be diverse, I made my article:

Practical (how to recreate makeup and some products using descriptions)

Informative (most popular and discussed nomakeup looks from which it all began)

Entertaining (I wrote everything in a simple language and used some ridiculous phrases)

About

Theme - Natural and Organic

Name - LYF (love your face) all about "nomakeup makeup"

Target audience - Women 18-24

Trend - "No makeup makeup"

Colours

My target audience is women from 18 to 24. Most people have same opinions about colour meanings and there are many studies about colour understandings and associations of it. After researching i decided to chose light pink and blue, nude.

      

Blue colour causes confidence. also, it associated with fidelity and loyalty. Light blue tone causes calming and peacfull feelings. Key words: confidence, power, freedom, mind, loyalty, confidence, reliability, peace, calm. As my blog includes facts about makeup I chose and how to recreate it i need to make them trust me. So, blue colour have perfect associates to draw confidence, peace and calm feelings to my audience and make them not worried about anything in blog. Moreover, blue colour means care, health and "no makeup makeup" in my blog means the same because I will tell about less using makeup on face.

Logo

The name of brand "LYF love your face" telling the main concept of brand - to love yourself. The logo includes two heart because my blog would be based on explaining why you should enjoy how you look like and small details like that will subconsciously help reader to understand it.

the colour of letters is light blue because it means calm, health and i want to make audience attracted to my brand with colours like that, to make them trust me
backround colour is transparent