About
Colours
Theme - Natural and Organic
Name - LYF (love your face) all about "nomakeup makeup"
Target audience - Women 18-24
Trend - "No makeup makeup"
Colours
My target audience is women from 18 to 24. Most people have same opinions about colour meanings and there are many studies about colour understandings and associations of it. After researching i decided to chose light pink and blue, nude.
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Blue colour causes confidence. also, it associated with fidelity and loyalty. Light blue tone causes calming and peacfull feelings. Key words: confidence, power, freedom, mind, loyalty, confidence, reliability, peace, calm. As my blog includes facts about makeup I chose and how to recreate it i need to make them trust me. So, blue colour have perfect associates to draw confidence, peace and calm feelings to my audience and make them not worried about anything in blog. Moreover, blue colour means care, health and "no makeup makeup" in my blog means the same because I will tell about less using makeup on face.
Logo
The name of brand "LYF love your face" telling the main concept of brand - to love yourself. The logo includes two heart because my blog would be based on explaining why you should enjoy how you look like and small details like that will subconsciously help reader to understand it.the colour of letters is light blue because it means calm, health and i want to make audience attracted to my brand with colours like that, to make them trust me
backround colour is transparent
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